Cookie Policy

Last updated: February 2026.

KPI99 LLC (“we”, “us”) uses cookies and similar technologies (e.g. local storage, pixels) on our website and related services. This policy explains what cookies are, how we use them, the legal basis for their use, and how you can manage your preferences. It is intended to comply with applicable law, including the EU ePrivacy rules and the GDPR where they apply.

What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make sites work more efficiently, remember your preferences, and understand how visitors use the site.

Where this policy applies

This Cookie Policy applies to the KPI99 website (kpi99.co), the Infrastructure Cost and Efficiency Analyzer (icea.kpi99.co), and the Diagnostic Tool (diagnostic.kpi99.co), unless a specific tool has its own cookie notice.

Legal basis for using cookies

Where required by law (e.g. in the EU/UK): Strictly necessary cookies are used on the basis of our legitimate interest in providing a secure and functioning service; no consent is required. Non-essential cookies (e.g. analytics, functionality) are used only with your consent. You may give or withdraw consent at any time via your browser settings or, where we offer a cookie preference tool, through that tool. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

Types of cookies we use

• Strictly necessary cookies — Required for the site to function (e.g. security, load balancing, remembering your choices in a session). They are usually session cookies (deleted when you close the browser). These cannot be disabled if you want to use the site.
• Analytics and performance cookies — We use Google Analytics and Google Tag Manager to understand how visitors use our sites (e.g. pages visited, time on site). This helps us improve our content and services. These may be session or persistent cookies (lasting from minutes up to 2 years, depending on the provider). They may collect identifiers such as IP address and a unique ID; data is processed in line with our Privacy Policy. These are non-essential and, where required by law, we use them only with your consent.
• Functionality cookies — Used to remember settings or preferences (e.g. language) so we can provide a better experience on return visits. They may be persistent (e.g. 12 months). Where required by law, we use them only with your consent.

Cookies used by the Sopro plugin

The Sopro plugin uses cookies to enhance website performance, functionality, and analytics (in connection with our marketing and outreach activities). Below is a summary of the cookies used by the plugin.

Regular cookies

• _obid — Role: Performance / Analytical. Purpose: Tracks unique visits to the site and relates them to the email campaign. Expires: 1 year.
• _obid_visit — Role: Advertising / Tracking. Purpose: Identifies a session across multiple pages; not linked to personal data. Expires: 4 hours.

Webchat-specific cookies (enabled only if the webchat function is activated)

• cuid_* — Role: Functional. Purpose: Used as a session cookie in the webchat; not linked to personal data. Expires: 15 days.

Third-party cookies

In addition to our own use of cookies, third-party services we use (such as Google Analytics and Google Tag Manager) may set their own cookies. Their use is governed by their respective privacy and cookie policies. We do not control these third-party cookies.

Managing cookies and withdrawing consent

You can control and delete cookies through your browser settings. Most browsers allow you to refuse or accept cookies, or to delete existing cookies. Blocking or deleting non-essential cookies will not prevent the site from working but may affect certain features (e.g. saved preferences, analytics). For more information, see your browser’s help section or visit aboutcookies.org. Where we rely on your consent for non-essential cookies, you may withdraw that consent at any time by adjusting your browser or device settings or by clearing cookies.

Updates and contact

We may update this Cookie Policy from time to time. The current version will be posted on this page with a revised “Last updated” date. For questions about our use of cookies or this policy, contact KPI99 using the contact information on our website. For more on how we process personal data, see our Privacy Policy.